SIYA YOBA

Siya Yoba is the creator behind @siya.yoba — the face of Xhosa comedy online, turning viral Xhosa voice notes and everyday cultural moments into comedy skits that resonate across South Africa and beyond. Operating under Yoba Media, Siya has grown a combined audience of over 100K followers across Instagram, TikTok and Facebook, racking up more than 10 million lifetime views. What sets Siya apart isn't just comedic timing — it's cultural fluency, translating everyday Xhosa culture into content that audiences, and brands, can't scroll past.